# Marta Platform Bilingual index for AI systems and crawlers. Primary language: English. Italian section below. --- ## English > Marta is an Enterprise headless, API-first loyalty platform built by Keyx srl (Florence, Italy). It helps brands, retailers and digital agencies build custom, scalable, omnichannel loyalty programs with real-time dynamic segmentation, an automatic promotion trigger engine, and AI-powered data analysis. Marta handles tens of millions of monthly transactions on private AWS cloud infrastructure, with Oracle database, PCI-DSS 3.2 and GDPR compliance, AES encryption and RBAC access control. It integrates with CRM, ERP, eCommerce, mobile apps and POS systems via REST/JSON APIs and SOAP web services. ### Core capabilities - Loyalty API: headless loyalty engine for any ecosystem (points, credits, wallets, coupons, member-get-member) - Promotion Trigger Engine: promotions triggered automatically in real time by customer behavior, without scheduled jobs or external CRM - Engagement Platform: omnichannel management of stores, eCommerce, apps and social from a single interface - Marta AI: intelligent agents (data analysis, loyalty specialist, custom agents) to turn data into decisions and campaigns - Dynamic segmentation: clusters updated automatically in real time (demographic, behavioral, transactional) - Gamification, points and credits wallets, benefits and rewards ### Key pages (English) - [Home](https://www.marta-platform.com/en): headless and API-first loyalty platform overview - [Loyalty API](https://www.marta-platform.com/en/loyalty-api): custom loyalty ready for any ecosystem - [Promotion Trigger Engine](https://www.marta-platform.com/en/promotion-trigger-engine): automatic core of your promotion strategy - [Engagement Platform](https://www.marta-platform.com/en/engagement-platform): omnichannel customer engagement - [Marta AI](https://www.marta-platform.com/en/marta-ai): AI agents for data analysis and campaign optimization - [Technology](https://www.marta-platform.com/en/tecnologia): architecture, security and scalability - [Wallet](https://www.marta-platform.com/en/wallet): points wallet and credits wallet - [Gamification](https://www.marta-platform.com/en/gamification): game mechanics for engagement - [Benefit & Rewards](https://www.marta-platform.com/en/benefit-rewards): rewards catalog and benefits - [Loyalty B2B](https://www.marta-platform.com/en/loyalty-b2b): B2B loyalty and incentive programs - [Contact](https://www.marta-platform.com/en/contatti): request a demo ### Audiences (English) - [IT managers](https://www.marta-platform.com/en/responsabili-it): API-first integration, real-time and async scenarios - [Digital agencies and marketers](https://www.marta-platform.com/en/agenzie-digitali-e-marketer): white-label loyalty for agency clients - [Retail](https://www.marta-platform.com/en/retail): loyalty for physical stores and retail chains - [Ecommerce](https://www.marta-platform.com/en/ecommerce): loyalty integrated with online commerce platforms ### Documentation (English) - [Documentation hub](https://www.marta-platform.com/en/documentazione): technical and product documentation - [API Reference](https://www.marta-platform.com/en/topic/api-reference): REST/JSON API reference - [Developer Docs](https://www.marta-platform.com/en/topic/developer-docs): developer guides and integrations - [Product Docs](https://www.marta-platform.com/en/topic/product-docs): platform functional guides ### Case studies and blog (English) - [Fabiani App case study](https://www.marta-platform.com/en/case-study/fabiani-app): loyalty integrated in a mobile app - [B2B loyalty: from cost to investment](https://www.marta-platform.com/en/blog-post/perche-smettere-di-considerarla-un-costo-e-iniziare-a-vederla-come-un-investimento) - [Beyond the discount in B2B](https://www.marta-platform.com/en/blog-post/oltre-lo-sconto) --- ## Italiano > Marta è una piattaforma loyalty Enterprise headless e API-first sviluppata da Keyx srl (Firenze, Italia). Permette a brand, retailer e agenzie digitali di costruire programmi fedeltà su misura, scalabili e omnicanale, con segmentazione dinamica in tempo reale, promotion trigger engine automatico e analisi dei dati potenziata da agenti AI. Marta gestisce decine di milioni di transazioni mensili su infrastruttura cloud privata AWS, con database Oracle, conformità PCI-DSS 3.2 e GDPR, crittografia AES e controllo accessi RBAC. Si integra con CRM, ERP, eCommerce, App Mobile e sistemi di cassa tramite API REST/JSON e web services SOAP. ### Capacità principali - Loyalty API: motore loyalty headless integrabile in qualsiasi ecosistema (punti, crediti, wallet, coupon, member-get-member) - Promotion Trigger Engine: promozioni attivate automaticamente in real-time dal comportamento del cliente - Engagement Platform: gestione omnicanale di negozi fisici, eCommerce, app e social - Marta AI: agenti intelligenti per analisi dati e ottimizzazione campagne - Segmentazione dinamica in tempo reale - Gamification, Wallet punti e crediti, Benefit & Rewards ### Pagine principali (Italiano) - [Home](https://www.marta-platform.com/): panoramica piattaforma loyalty headless e API-first - [Loyalty API](https://www.marta-platform.com/loyalty-api) - [Promotion Trigger Engine](https://www.marta-platform.com/promotion-trigger-engine) - [Engagement Platform](https://www.marta-platform.com/engagement-platform) - [Marta AI](https://www.marta-platform.com/marta-ai) - [Tecnologia](https://www.marta-platform.com/tecnologia) - [Wallet](https://www.marta-platform.com/wallet) - [Gamification](https://www.marta-platform.com/gamification) - [Benefit & Rewards](https://www.marta-platform.com/benefit-rewards) - [Loyalty B2B](https://www.marta-platform.com/loyalty-b2b) - [Contatti](https://www.marta-platform.com/contatti): richiedi una demo ### Per chi (Italiano) - [Responsabili IT](https://www.marta-platform.com/responsabili-it) - [Agenzie digitali e marketer](https://www.marta-platform.com/agenzie-digitali-e-marketer) - [Retail](https://www.marta-platform.com/retail) - [Ecommerce](https://www.marta-platform.com/ecommerce) ### Documentazione (Italiano) - [Documentazione](https://www.marta-platform.com/documentazione) - [API Reference](https://www.marta-platform.com/topic/api-reference) - [Developer Docs](https://www.marta-platform.com/topic/developer-docs) - [Product Docs](https://www.marta-platform.com/topic/product-docs) ### Case study e blog (Italiano) - [Case study Fabiani App](https://www.marta-platform.com/case-study/fabiani-app) - [Loyalty B2B: da costo a investimento](https://www.marta-platform.com/blog-post/perche-smettere-di-considerarla-un-costo-e-iniziare-a-vederla-come-un-investimento) - [Andare oltre lo sconto nel B2B](https://www.marta-platform.com/blog-post/oltre-lo-sconto) --- ## Company - Product by: Keyx srl, Piazza di Cestello 10, 50124 Firenze (FI), Italy - Phone: +39 055-4652336 - VAT ID: IT07168080484 - [LinkedIn](https://www.linkedin.com/showcase/marta-piattaforma-loyalty-per-far-crescere-il-tuo-business/about/) ## Optional - [Italian site](https://www.marta-platform.com/) - [English site](https://www.marta-platform.com/en) - [Cookie policy](https://www.marta-platform.com/cookie-policy)