Capabilities
MARTA is designed to simplify and strengthen your loyalty strategy.
To achieve this, its promotional engine offers a wide range of features to support the two main pillars of your campaign: Promotions and Customer Clusters.
Approfondisci:
Encourage your customers and strengthen your brand by creating and developing effective, goal-oriented promotions.
MARTA allows you to create highly personalized and targeted promotions, giving you the ability to define who they're intended for, when and where they're active, and what they offer.
A wide variety of data points describe promotion behavior, offering you maximum flexibility during the setup process.
One of MARTA's strong points is its extensive reward options for promotion winners. In addition to earning Points, Status Points, Credits, Discounts, and Vouchers, MARTA also offers advanced benefits like Card category upgrades, Badge level changes, catalog prizes, and Instant Win mechanics.
Discover what a promotion means within the MARTA ecosystem.
Increase the effectiveness of your promotional activities by identifying and segmenting your customers and their interests.
The more detailed and focused your audience is, the more successful your promotion will be.
Creating accurate and comprehensive clusters determines the success of your campaign, allowing you to make the best decisions based on your customers' diverse interests.
To enable precise cluster creation, MARTA provides a wide range of filters, based on demographic data, Card or Badge information, and behavior-related criteria such as movement amounts and frequency. Once created, a cluster can be saved and reused at any time.
When saving, you can select to store the cluster as a template, as a static group, or as a dynamic group. In the dynamic option, new customers who meet the set criteria will be automatically added over time. MARTA makes the development of promotional target groups simple, thorough, and, when needed, dynamically adaptable.
What is a Cluster?
Customize, configure, and expand customer profile fields according to your campaign's needs.
In addition to a broad set of predefined fields related to personal data and customer preferences, MARTA enables dynamic expansion of the customer profile structure.
You can create dynamic fields, that represent custom values (numeric, alphanumeric, or both) that can also become filters when building clusters. These dynamic fields enhance cluster personalization, refine promotional and communication initiatives, and improve post-campaign analysis, making them a key component of MARTA's CRM and promotional system.
Finally, MARTA provides a high-performance ICR system for automated integration of customer profiles.
Through standardized forms, you can acquire and automatically register customer data within your campaign, with the ability to view signed forms in electronic format.
What is a Cluster?
Card types and categories, Family and Gift Cards
Card Types and Categories
Make your card offerings more appealing by creating different categories to incentivize your most loyal customers or by integrating internal cards with third-party cards.
You can manage a large number of card categories and define custom logic for achieving specific statuses, offering increasing and differentiated benefits to different customer segments.
MARTA supports three card types that can operate simultaneously within a campaign:
• Fidely Cards, which use MARTA's proprietary encoding.
• Bank Cards, which use standard banking encodings.
• Non-Fidely Cards, which are any other cards whose codes can be manually uploaded into a whitelist.
The 'whitelist' defines all codes available for card association within your campaign.
Family and Gift Cards
Enhance customer loyalty with Gift Cards and Family Cards.
Gift Cards are an excellent tool for upselling. In addition to boosting sales, they help acquire new customers and increase revenue.
Family Cards encourage more users to obtain cards that can be linked to a main "Mother" Card, allowing them to share a single points wallet and/or credit wallet.
Keep your customers engaged by configuring and managing points and credits collection activities.
Points Wallet
MARTA offers a highly flexible and configurable points wallet to suit all your loyalty campaign needs. Using the classic points collection method, cardholders can automatically accumulate points based on their purchases, according to a Points/€ ratio defined by the campaign promoter, tailored to their margins and sales policies.
Credits Wallet
With advanced security and a comprehensive set of APIs, MARTA is the perfect solution for managing a closed-loop payment system. MARTA allows you to connect its promotional engine to an electronic wallet, creating a credit wallet that supports features like cashback, reloadable prepaid cards, disposable prepaid cards, and postpaid services.
Launch promotional campaigns tied to the issuance of discounts and coupons.
A discount is automatically applied when the customer makes a purchase. You can set either a fixed amount (e.g., €5) or a percentage (e.g., 10%) to be deducted from the total. The device executing the movement will recognize the customer's eligibility and apply the discount automatically, displaying the final amount to be paid.
A coupon is issued when the customer performs a specific action. Each coupon may have a fixed value or a percentage relative to the purchase. The unique barcode associated with the coupon can be printed on the receipt or sent via email or SMS. Once redeemed, the coupon's code is marked as used and becomes inactive.
Run InstantWin contests to keep your customers engaged.
The InstantWin contest is a fun and engaging feature that motivates your customers and enhances the impact of your promotions.
With MARTA, you can configure all aspects of how and where the contest is triggered. You also have the option to define the types of prizes available and offer consolation prizes.
Participation at the contest can be tied to specific actions or the achievement of defined goals.
When a customer wins, determined by an algorithm based on the contest's timing, a unique barcode for prize redemption will be displayed on the device used.
Discover what you can do with MARTA's dedicated prize management APIs.
Reward your customers by offering prize catalogs.
The prize catalog is a widely used tool to build customer loyalty. It motivates your customers to participate in a more targeted points collection effort.
MARTA gives you full control over the quantity and type of prizes available, the selection of validity periods, relevant customer clusters, and the management of prize requests and redemptions.
All related information is easily accessible through MARTA, and you can integrate the platform to display catalog activity directly on the web.
Discover what you can do with MARTA's dedicated prize management APIs.
Communicate directly with your customers via email, SMS, and push notifications.
With MARTA, you can communicate with your customers through email, SMS, and push notifications.
MARTA's strong focus on customer security and privacy directly influences which users can be contacted. If a customer has not provided the required consent, the communication will be automatically blocked.
MARTA manages communications within predefined limits by integrating various third-party services for sending SMS and push notifications.
Push notifications are handled via the OneSignal platform, while SMS messages are managed using services provided by KPM Solution.
Expand your reach by sharing your loyalty campaign with those of other entities.
MARTA supports the interaction of multiple loyalty campaigns through predefined networks under a co-marketing logic.
This allows you to promote your brand across new markets and to new audiences.
The co-marketing approach enables the development of different dynamics depending on the networks involved, which can be defined based on territorial or other strategic criteria.
All features implemented in your campaign will be automatically integrated into all shared terminals and services.
Make your campaigns safe and protected with MARTA.
A fraud monitoring system is essential to keep your loyalty campaigns secure and efficient.
MARTA operates across two separate areas: the Configuration Area and the Fraud Monitor.
In the Configuration Area, you can define control rules and monitoring parameters.
You can specify which movements to supervise and determine what actions to take in the event of anomalies, such as sending email alerts to designated experts or blocking suspicious cards.
The Fraud Monitor logs, analyzes, and reports detected irregularities, and also allows for manual intervention in doubtful cases.
Ticket, Currency, and Product Management
Ticket
Customize transaction tickets issued by terminals, adding branding elements and details related to your campaign or network.
Currency
Manage and configure all currencies in use, assigning a specific currency to each campaign, network, or store, even if they differ.
You can create custom currencies, each with its own accumulation logic.
Product Management
Oversee product-related movements, record purchase data, and activate related promotions. From the network management area, back office, or through Terminal APIs, you can upload and edit products or product categories. For large volumes, it's recommended to integrate with your product inventory system using Product APIs.
Discover how to integrate product management effectively.