Customer Profile

In addition to a broad set of predefined fields related to personal data and customer preferences, MARTA enables dynamic expansion of the customer profile structure.
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You can create dynamic fields, that represent custom values (numeric, alphanumeric, or both) that can also become filters when building clusters. These dynamic fields enhance cluster personalization, refine promotional and communication initiatives, and improve post-campaign analysis, making them a key component of MARTA's CRM and promotional system.
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Finally, MARTA provides a high-performance ICR system for automated integration of customer profiles.
Through standardized forms, you can acquire and automatically register customer data within your campaign, with the ability to view signed forms in electronic format.

What is a Cluster?