Cluster

The more detailed and focused your audience is, the more successful your promotion will be.

Creating accurate and comprehensive clusters determines the success of your campaign, allowing you to make the best decisions based on your customers' diverse interests.

To enable precise cluster creation, MARTA provides a wide range of filters, based on demographic data, Card or Badge information, and behavior-related criteria such as movement amounts and frequency. Once created, a cluster can be saved and reused at any time.

When saving, you can select to store the cluster as a template, as a static group, or as a dynamic group. In the dynamic option, new customers who meet the set criteria will be automatically added over time. MARTA makes the development of promotional target groups simple, thorough, and, when needed, dynamically adaptable.

What is a Cluster?