Campaign management

At the campaign level, you can register all relevant information regarding rules and promotional activities, such as promotional features, campaigns, movements, networks, and terminals, and then modify, enhance, or optimize these actions to improve your overall strategy.

‍
Promotions

Backoffice access allows you to retrieve all details about your promotions, either overall or per store, and monitor their performance.
Based on a full analysis of relevant data, you can use POST, PUT, and PATCH requests to create, update, activate, or deactivate a promotion, depending on your campaign's current state and customer activity.

You can also create new clusters or retrieve data on existing ones to apply them strategically in your promotional efforts.
‍

Prizes and Catalogs

You can register significant information about the prizes you manage, such as available categories and catalogs, details about active catalogs, lists of redeemed prizes (overall or per store), and their status. This status, along with shipping and inventory information, can be modified via the back office.

Prize and reward catalog functionalities represent a major strength of MARTA. A complete and precise set of Prize APIs is available to manage these services externally and can be seamlessly integrated within your loyalty programs.
‍

‍Explore what you can do with MARTA's Prize APIs.
‍

Badges and Cards

With specific Backoffice APIs, you can retrieve information about the badges and cards already activated in your campaign, useful for creating customer clusters.

You can also request details about available categories for both features, allowing you to create, modify, or extend functionality by adding new badges or cards.