Customer base management

The customer is the central and final element in any loyalty campaign. Managing customer data while offering personalized benefits is crucial for creating a customized private area.

To enhance interactions and support your promotional efforts at the customer level, MARTA offers a selection of Customer APIs.
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Discover what you can do with the Customer APIs.
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‍Backoffice operations for managing the customer base include accessing lists of active customers, retrieving available languages, creating and searching for clusters and modifying card-related informations. You can also retrieve data on previously created clusters and dynamic fields associated with the campaign.

On an individual level, you can access personal data, selected language, geolocation, suggested news, and active card information.You can view available coupons and promotions for each customer, and check their eligibility for daily Instant Win rewards (if enabled).

Additionally, you can change username and password via OTP verification, merge two cards by combining their respective data (points or credits) or delete a customer profile along with all associated preferences.
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Pincode

The pincode is a code assigned to each customer, activated to perform operations such as point or credit redemption.

Backoffice APIs offer endpoints to send a pincode for credit usage, modify existing pincodes and reset pincodes for point redemption.