The loyalty platform that transforms every interaction into an increase in value.

Optimize your data management processes and integrate advanced loyalty strategies with a robust and scalable solution.
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Modern architecture for large volumes of data

AWS logoOracle logoPCI DSS compliant logo

Private cloud infrastructure
on AWS

Marta is built on a private cloud architecture within Amazon Web Services (AWS), ensuring high availability and scalability to handle tens of millions of monthly transactions

Oracle and Java-based databases

Backed by an Oracle database for secure transaction management and developed in Java to ensure optimal performance even under high loads.

PCI-DSS 3.2 Certification

Designed to manage data in compliance with the most stringent security standards, ensuring maximum protection for customer information.
Illustrazione di un leopardo meccanico che evoca l'elevata prestazione
Target configuration

Evolved and dynamic segmentation

Marta's promotion trigger engine allows you to create highly personalized promotions, aimed at groups of customers with specific characteristics, behaviors or habits.
Thanks to the targeted and dynamic segmentation, each promotion can be activated on specific and always updated audiences, based on what customers do, buy or show that they prefer.
Marta is also able to generate a unique coupon for each customer, based on their spending capacity, behavior or purchase history.

Read our case study
Marta-Camagna-di-Loyalty
Smart promotions

Automatic triggers triggered by customer behavior

Once the rules have been configured, the system executes them independently. Every interaction, purchase, or behavior can become the trigger for a promotion.
There is no need for scheduled jobs, external CRM or manual management: everything happens automatically, in real-time, and is tracked in a transparent way.

Read our case study
Marta-Camagna-di-Loyalty
Simplified omnichannel management

Integrated management for omnichannel experiences

Managing programs active on physical stores, eCommerce, apps and social networks has never been easier. Marta centralizes all loyalty dynamics, offering a single interface to manage, monitor and optimize your customer's touchpoints. Marta's promotion trigger engine allows you to create highly personalized promotions, aimed at groups of customers with specific characteristics, behaviors or habits.

Read our case study
Marta-Camagna-di-Loyalty

Simplify the management of your customer data

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Centralization and analysis of data in real time

Advanced profiling

Collect and organize customer data with a powerful segmentation engine, to create detailed and personalized clusters based on demographics, behavioral and interaction.
Promotional engine

Business Rules Engine

The Business Rules Engine analyzes data in real time to activate automated promotions and notifications based on customer behavior.
Promotional engine

Dynamic segmentation

Create segmentations based on parameters such as buying habits, average purchase value, frequency of interactions, and historical behavior. Automatically update clusters with new data in real time.
Promotional engine

A platform that integrates perfectly with your systems

Web services 
SOAP and REST/JSON API

Marta offers a complete suite of Web Services for SOAP/XML integration and REST/JSON API for easy interoperability with CRM, ERP and management applications.

SFTP
for data exchange

Your company's IT team can easily manage and integrate all the functionality of the platform on various devices and systems, in order to manage and record every type of customer base interaction.

Front end and eCommerce integration modules

Connect the platform to your checkout front ends, eCommerce and mobile devices for an integrated and seamless experience.
Documentazione

Designed for maximum security and compliance

GDPR compliant

Automated consent management and configurable data retention policy to ensure compliance with European privacy regulations.

Advanced security

Data encryption with AES algorithms for the protection of sensitive information and role-based access management (Role-Based Access Control).

Penetration testing

Periodic penetration tests to ensure a robust system against cyberthreats.

Discover all the potential
by Marta

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