Our Technology
API-first platform to create connection, activate engagement and bring results
Marta is an advanced technological platform, created to meet the most complex needs of loyalty system management. Built on a Web Services architecture and powered by an advanced promotion trigger engine, Marta guarantees scalability, security and total integration with heterogeneous ecosystems: mobile apps, management apps, ecommerce, CRM, cash frontend, etc. With millions of transactions managed every month, it's the solution for those looking for reliability, modularity and performance.
A platform that integrates perfectly with your systems
01
Web services SOAP and REST/JSON API
Marta offers a complete suite of Web Services for SOAP/XML integration and REST/JSON API for easy interoperability with CRM, ERP and management applications.
02
SFTP for data exchange
Your company's IT team can easily manage and integrate all the functionality of the platform on various devices and systems, in order to manage and record every type of customer base interaction.
03
Front end and eCommerce integration modules
Connect the platform to your checkout front ends, eCommerce and mobile devices for an integrated and seamless experience.
04
Sicura
Reliability and certified security for the total protection of your data and your customers
Touchpoint
The platform allows the acquisition, in real time, of customer interactions with multiple technologies
Cash front end and external terminals
Thanks to the APIs, every external terminal can be integrated into the platform
Web Pos
A native web terminal for use on a PC to which to connect a reader
Mobile/Tablet Pos
The smartphone and tablet version of our native terminal
POS terminals
With Ethernet and/or GPS connectivity
Connected, managed, personalized touchpoints
Marta allows centralized, flexible and highly customizable management of touchpoints, whether physical or digital. Each device or channel can be profiled, segmented and linked to a specific loyalty program or promotional initiative. This modular approach makes it possible to adapt the logic of interaction based on the channel, the context and the target.
Touchpoint Management
Each touchpoint is registered and managed as part of an organized structure, which reflects your operating reality: offices, geographical areas, brands, branches or individual stores. Thanks to a tree structure, Marta allows you to group the touchpoints into logical sets, assigning different rules and promotions depending on their membership: for example, you can differentiate active campaigns between flagship stores and local stores, between online and offline, or between different brands under the same banner.
Configurable and modular Loyalty Programs
With Marta you can design, manage and monitor loyalty systems with a completely modular logic. Each program is customizable in every detail: from the logic of collecting points to the award criteria, from customer segmentation to the rules for automatic activation of benefits. The result? More effective, more engaging, more measurable loyalty programs.
Loyalty program management
Every loyalty program at Marta is a dynamic container of promotional rules, configured based on the brand's objectives: loyalty, increase in average value, reactivation, engagement. The rules can be completely differentiated based on variables such as the type of touchpoint, the customer cluster, the time frame or the buying behavior. The integrated promotion trigger engine allows you to create tailor-made experiences with logic, offering automatic benefits and personalized messages via SMS, push notifications or email.
Operator management
Operators, roles and permissions under control
Marta offers a complete system for managing operators, ensuring control, security and personalization of activities. Each operator can be configured with specific roles, dedicated permissions and differentiated access levels, based on the organizational structure of the brand or network. Every access is tracked and monitored, with detailed logs for auditing and security.
Designed for maximum security and compliance
Loyalty API
Automated consent management and configurable data retention policy to ensure compliance with European privacy regulations.
Advanced security
Data encryption with AES algorithms for the protection of sensitive information and role-based access management (Role-Based Access Control).
Benefit & Rewards
Periodic penetration tests to ensure a robust system against cyberthreats.
Engagement Platform
Crea esperienze che attivano l’interesse e trasformano ogni cliente in un protagonista.
Gamification
Badge, missioni e livelli per aumentare il coinvolgimento e premiare i comportamenti desiderati.
Status
Sistema dinamico di status e categorie per segmentare e valorizzare gli utenti più attivi o strategici.
Learn more about Marta's main components: from the technical structure to the operational functionalities that create value every day.
Discover all the potential
by Marta
