Retail

Smart Loyalty for Modern Retail

Marta's Loyalty API allows you to easily connect the platform with external systems and touchpoints (e-commerce, mobile app, physical cash register, CRM, ERP, etc.), ensuring maximum flexibility and scalability. Through a complete set of documented endpoints, you can quickly integrate loyalty capabilities into your digital ecosystems.
Marta is the ideal platform for the retail world, an advanced solution for creating personalized loyalty experiences that can transform every interaction into an opportunity to learn more about their customers and build relationships that last over time.
Designed for even complex touchpoint networks and can be integrated with systems already in use, Marta is the key to differentiating your commercial proposal and increasing the value of the customer base.
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Perfect targeting

Advanced segmentation and smart targeting

Managing programs active on physical stores, eCommerce, apps and social networks has never been easier.
Marta centralizes all loyalty dynamics, offering a single interface to manage, monitor and optimize every touchpoint of your brand.

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Loyalty without limits

Omnichannel loyalty: a single program, infinite experiences

Marta offers a continuous loyalty experience on physical stores, e-commerce, apps and social channels. The platform adapts to the organizational structure of the brand, with centralized management or for a single point of sale. Points, discounts, credits, badges and rewards are delivered in a personalized way, based on customer interactions. Thanks to the integration with CRM, payment systems and POS, loyalty becomes automatic, consistent and always active.

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Features that make the difference

All the tools your retail needs,
on a single platform

Personalize every discount based on store, product or product category.
Engage customers in the store with Instant Win contests and instant prizes.
Create dynamic targets based on average receipt, frequency and channel.
Connect each store physical or digital with coordinated and traceable campaigns.
Integrate cash desks, eCommerce and Apps in a few steps with our REST APIs.
Manage the awards catalog independently or through external suppliers.
Automate sending of email and SMS notifications to the target clusters.
Optimize the store network with aggregated views and geolocalized analysis.
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Engage & Reward

Emotional involvement and advanced gamification

With Marta, you can transform loyalty into an engaging experience. Badges, missions and levels reward customer participation and encourage their status growth.
The platform supports Instant Win, rewards related to specific behaviors, and viral promotions.
Every interaction is designed to increase engagement and create an emotional bond with the teacher.
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Total control

Performance, protection and traceability, all in one

Marta's backoffice offers a clear and detailed view of the network, customer performance and behavior.
Dashboards, reports and analysis tools allow you to intervene promptly and optimize campaigns.
Every movement is tracked, every data protected. The platform manages consents automatically and offers advanced systems for fraud monitoring and is designed to offer the highest level of security, efficiency and operational control for the entire retail world.

A specialized team to design your loyalty system, without compromise

Every effective loyalty program stems from a solid strategy. This is why we support you with a team of experts in loyalty, technology and customer engagement, ready to support you in the design, activation, management and monitoring of your loyalty ecosystem. The result? A loyalty system consistent with your brand identity, active on all touchpoints and designed to create value.
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Discover all the potential
by Marta

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