Wallet

The digital wallet that gives value to every interaction

Marta's Loyalty API allows you to easily connect the platform with external systems and touchpoints (e-commerce, mobile app, physical cash register, CRM, ERP, etc.), ensuring maximum flexibility and scalability. Through a complete set of documented endpoints, you can quickly integrate loyalty capabilities into your digital ecosystems.
Collect, manage and value points, credits and benefits in an integrated digital wallet. Give your customers a simple, accessible, and engaging experience across all touchpoints.
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Custom wallet configuration

Tailor-made wallet for every experience

Configure multiple wallets within a single digital card or not associated with the customer. Set the currency of your loyalty program. Whether it's points or credits, Marta allows you to choose the most effective terminology consistent with your brand's tone of voice (stars, gems, status, florins, coins).

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Wallet in App and site

Your Digital Wallet, inside the App and Site

Easily integrate a personalized digital wallet into your Mobile App or website. Give customers an intuitive access point to their advantages and use the wallet as a lever for targeted programs and real conversions. The wallet thus becomes a strategic interaction hub, ready to support push campaigns, personalized engagement logic and targeted actions based on user behavior.

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Gift card for every need

Advanced, flexible and integrable gift cards

Manage digital or physical Gift Cards with fixed or personalized prepaid credit. The system allows issuance, activation, monitoring of the remaining balance and management of the deadline, all in real time.
You can enable circular or non-circular Gift Cards, with precise tracking between the issuing store and the user store for simple compensation.

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The value in motion

Every credit, an opportunity to activate

Charge 5 points for every euro spent on paying with the credit wallet

Encourage the use of the credit wallet with a personalized point collection logic.

Credit 10% in credits on the purchase of a certain category of products

Use the cashback logic on certain products to build loyalty and encourage repurchases.

Give an extra 5€ to those who use the gift card within 7 days

It stimulates the use of the gift card by offering a timed bonus, ideal for immediately activating the customer.

Request the PIN for every transaction over 25€ in credits

Add a level of security for the most delicate operations without compromising usability.

Show the balance of the wallets in real time on the app

Improve transparency and trust by offering a clear and always updated overview of wallets.
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PIN card

Add a layer of security to the customer experience


With Marta, you can associate a personal PIN code with the card, which may be required to authorize sensitive transactions such as the use of credits, the conversion of points or the discharge of benefits. The PIN is securely managed, encrypted, and is valid on all enabled touchpoints. It is also possible to configure usage thresholds, defining a minimum amount beyond which the PIN is mandatory.
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Connect your wallets

Wallets connected to your ecosystem

Thanks to our APIs, Marta's digital wallet is easily integrated with e-commerce, apps, digital kiosks and POS. This allows you to strengthen your loyalty program by expanding the functionality of the wallet and extending the user experience across all your touchpoints and marketing platforms.
Loyalty functions

Add functionality to your loyalty system
to increase the engagement of your customers

Wallet

Status

Gamification

Benefit & Rewards

Badge

Missions

Referral

Data management

Purchase management

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Discover all the potential
by Marta

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