{ "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Marta Platform", "applicationCategory": "BusinessApplication", "operatingSystem": "Web", "description": "Headless, API-first loyalty platform with AI-driven analytics" }
Engage. motivate. reward.

Value the customer journey, step by step

Marta's Loyalty API allows you to easily connect the platform with external systems and touchpoints (e-commerce, mobile app, physical cash register, CRM, ERP, etc.), ensuring maximum flexibility and scalability. Through a complete set of documented endpoints, you can quickly integrate loyalty capabilities into your digital ecosystems.
Create experiences that activate interest and transform every customer into a protagonist: badges, missions, statuses, challenges and solidarity actions create an evolved and complete relational ecosystem.
All orchestrated in a platform designed for authentic engagement.
Status
Badge
Instant win
Missions
Activate engagement

Engagement that stimulates action

Marta is designed to activate concrete and measurable behaviors, using experiential mechanisms such as badges, missions, contests and prizes. Every customer interaction (a purchase, a registration, an invitation, a response to a survey) can become a starting point for triggering game dynamics, recognition or reward.

Read our case study
Marta-Camagna-di-Loyalty
Flexible management

Modular structure, integrated management

Each type of initiative is managed through a centralized interface, fully integrated with the promotion trigger engine and customer behavior data.
The functionalities are highly configurable via API, designed to work both in real-time and on scheduled events, and are adapted to every need: from the prize competition to the solidarity donation, from the step-by-step mission to the referral program.

Read our case study
Marta-Camagna-di-Loyalty

BADGE

Reward behavior, make progress visible, create motivation.
Badges are symbols that reward positive behavior, encourage discovery and make the customer's journey visible. Each badge is customizable and can activate new benefits or be used as a prerequisite for unlocking missions or rewards.

Examples:
‍‍
Unlock the “First Online Purchase” badge when you first shop on e-commerce
Unlock the 'Green Shopper' badge by making a donation or buying sustainable products
Unlock the 'Explorer' badge after visiting 3 different physical stores in a month

STATUS

It encourages progress and differentiates the treatment of customers.
With the status system, you can create levels that accompany the customer on an evolutionary path: the more you interact, the more trust, advantages and recognition you gain. Each level can offer exclusive benefits, point multipliers, restricted access and much more.

Examples:
‍‍
From Basic to Silver after 5 purchases made in 60 days
Early access to sales for Gold customers
Extra 10% discount for Platinum users every first Monday of the month

MISSIONS

Turn every interaction into an engaging challenge.
The missions transform each customer into the protagonist of a journey in stages: objectives to achieve, actions to complete, prizes to unlock. They are perfect for valuing the experience and keeping the interaction alive over time.

Examples:
‍‍
Warrior Weekend Mission: Make 2 purchases on the weekend and receive a coupon for the next purchase
Complete the profile and make the first purchase to receive the welcome prize
Buy 3 products from 3 different categories in a month to unlock an exclusive badge

INSTANT WIN

Instant rewards that surprise and increase engagement
Competitions with immediate winning, activated by a defined action (e.g. purchase, participation in a game, response to a survey, etc.). The win is managed by a random algorithm on time slots, with instant or consolation prizes. An instant experience that surprises, engages and creates connection.

Examples:
Buy between 18 and 20 and you could win a 20€ gift card
Take part in a survey and find out immediately if you've won a prize
Enter the store and find out if you are the 'lucky customer of the day'
configurazione_personalizzata_del_wallet
USER TRACKING

Track any behavior and use it to create automatic engagement.

Every action can be recorded as a 'movement' and used as a trigger to activate benefits and missions. Thanks to the full integration through API, it is also possible to track actions that take place on external platforms or customized digital touchpoints. This allows you to feed promotional paths in real time, with a complete view of user behavior.

Examples:
‍
Reward those who review your ecommerce with a bonus
Give a badge to someone who scans a QR code during an event
Reward those who watch a tutorial on your website
MEMBER GET MEMBER

Turn every customer into your best ambassador.

With the Member Get Member system you can activate simple and powerful invitation programs: the customer shares a link or a personal code, the friend registers... and both win. Everything is automatically tracked, even on apps or external channels, thanks to the integration via API. You can customize the type of reward, the rules, and even differentiate the benefits based on the behavior of the invited user.

Examples:
Invite 3 friends and get 1 month of free subscription
Every new customer who signs up with your code earns you 300 points
If the friend makes a purchase within 7 days, both of you get a discount
member get member
donazioni
DONATIONS

Donations

With the Donations function, customers can allocate part of their points or cashback to social, environmental or cultural causes. A voluntary, traceable, transparent and visible choice, which strengthens the bond between brands and people. Projects can be updated, told, and shown with a progress bar, to make the collective impact clear. Everything can also be managed via API and can be integrated into an app or personal area.

Examples:
Donate 5% of your points to the “Plant a Tree” project
Every 1,000 points donated = 1 school kit for children in difficulty
Activate automatic donation every time you get a cashback

Discover all the potential
by Marta

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