Gamification
Create connections, stimulate action and transform every interaction into value
Strengthen the relationship with your customers thanks to interactive dynamics and advanced engagement tools: badges, missions, triggers, instant wins, referrals, notifications and much more.
Badges & Levels
Value every progress, build brand membership
Use badges and status levels to reward virtuous behavior and encourage progress. Customers level up, unlock exclusive benefits and strengthen their bond with the brand.
Missions & Polls
Turn every goal into an opportunity for participation
Create personalized missions that encourage strategic behavior: from subscribing to the newsletter, to recurring purchases. Add surveys to collect insights, feedback or preferences: each answer can generate a benefit and strengthen the relationship with the brand.
Engagement Trigger
Reward micro-behaviors, without limits
Freely define the actions to be tracked and valued: in-store check-in, social sharing, data confirmation, navigation on digital touchpoints, interactions of any kind. With Marta, every gesture can become an opportunity to activate prizes, badges or targeted notifications and interact with the customer
Scalability and flexibility
API for creating personalized loyalty experiences
Launch a survey mission: 'Tell us what you think'
Engage users in activities and collect data in exchange for a benefit.
Assign 'Silver' status after 300€ spent
Stimulate status progress and unlock reserved benefits.
Activate an Instant Win for every receipt above 50€
Generate immediate wins and instant gratification.
Send a push notification to announce the start of a promotion
It directly notifies the customer when a promotion reserved for their cluster or status starts.
Activate a trigger: +50 points for each weekly login
It stimulates specific actions such as check-in or digital interactions.
Unlock badges after 3 monthly purchases
Encourage continuity by rewarding consistency with badges visible in the user area.
Reward someone who invites a friend with 100 points
Use word of mouth thanks to the Member-Get-Member module.
Give extra points for the first interaction with the app
It rewards customer activation on new digital touchpoints, encouraging adoption.
Member get Member
Turn your customers into the best ambassadors
With Marta, you can activate Member Get Member strategies to expand the customer base and encourage sales through the power of word of mouth. Every customer can become a brand promoter, generating personalized invitations to share via email or unique code.
A viral lever, simple to use, that transforms your most loyal customers into the best ambassadors.
A viral lever, simple to use, that transforms your most loyal customers into the best ambassadors.
Instant Win
Instant Win: the surprise that builds loyalty
With Marta, you can create Instant Win contests that turn every purchase into an opportunity to win. The customer performs an action (such as a purchase, an app game or participation in a mission) and instantly discovers if he has won. You can choose which prizes to give away, how to distribute them among the stores and even set consolation prizes. A simple, powerful mechanism with a high emotional impact, perfect to surprise, involve and keep the customer coming back.
Push Notifications
Communicate in a direct and personalized way
Send updates, promotions and reminders through push notifications on the mobile app. The content can be dynamic, personalized and integrated with the promotion trigger engine, for always relevant communication.
Loyalty functions
