Promotion Trigger Engine

Smart automation for tailor-made promotions, activated at the right time

Create, configure and activate dynamic promotions based on the behavior of your customers, without writing code.
A flexible and fully integrable no-code engine, which allows you to create dynamic triggers to activate promotions, where and when you need it.
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No-code platform

Completely no-code. Activate promotions with the simplicity you need.

The Promotion Trigger Engine is designed to be used without writing a line of code. Through an intuitive and guided interface, your team can create, modify and activate complex promotions in total autonomy, on all touchpoints and specific targets.
No waiting for development. No technical complexity. Only the freedom to put your promotional ideas into production with a few clicks.

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Target configuration

Evolved and dynamic segmentation

Marta's promotion trigger engine allows you to create highly personalized promotions, aimed at groups of customers with specific characteristics, behaviors or habits.
Thanks to the targeted and dynamic segmentation, each promotion can be activated on specific and always updated audiences, based on what customers do, buy or show that they prefer.
Marta is also able to generate a unique coupon for each customer, based on their spending capacity, behavior or purchase history.

Read our case study
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Maximum operational flexibility,
without limits to your promotional creativity

Target

Selection of customers on whom to activate a specific promotion, based on certain parameters.
WHO
Pattern of brand

Period of validity

Selection of the period (dates, times, days of the week) in which the promotion will be active.
When
Pattern of brand

Touchpoint

Selection of touchpoints enabled for promotion.
Dove
Pattern of brand

Actions

Selection of actions that the user must perform.
EATS
Pattern of brand

Type of benefit

Selection of the benefits that the customer can receive (points, credits, discounts, coupons, prizes, etc.).
Cosa
Pattern of brand
Maximum strategic flexibility

A promotion trigger engine for infinite promotional strategies

Create complex promotional rules with a modular and intuitive logic.
Segment with precision for behavioral and transactional targets.
Create dynamic coupons whose value varies based on the amount spent by the customer
Push conversion with smart rules and customized automatisms
Adjust each promotion to your goals of business and communication.
Stimulate data collection with award-winning surveys
Activate targeted sales with customized rules for individual products
Increase the average receipt with promotional rules related to minimum spending
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Smart promotions

Automatic triggers triggered by customer behavior

Once the rules have been configured, the system executes them independently. Every interaction, purchase, or behavior can become the trigger for a promotion.
There is no need for scheduled jobs, external CRM or manual management: everything happens automatically, in real-time, and is tracked in a transparent way.
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Omnichannel engine

Suitable for every channel and touchpoint

The promotion trigger engine integrates with all your touchpoints, online and offline, to consistently activate promotions on every point of contact with the customer: e-commerce, mobile app, POS, totem, email and much more.
Thanks to the flexibility of the APIs and the channel-independent logic, you can create various promotional rules, each designed to be activated on different touchpoints depending on your objectives.

Discover all the potential
by Marta

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