MARTA.AI

A tailor-made team of agents
for your Loyalty

Marta's Loyalty API allows you to easily connect the platform with external systems and touchpoints (e-commerce, mobile app, physical cash register, CRM, ERP, etc.), ensuring maximum flexibility and scalability. Through a complete set of documented endpoints, you can quickly integrate loyalty capabilities into your digital ecosystems.
Everything you need to integrate, grow and innovate: a platform with advanced APIs, high security, extreme flexibility and a promotion trigger engine that reacts in real time to every event or interaction.
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Total flexibility

Marta AI's mission

Marta is built to integrate natively with any type of external ecosystem. From e-commerce to management, from checkout to CRM, each process can be integrated thanks to a vast RESTful architecture, developed to facilitate adoption in mobile, web, desktop and backend environments.automatic, effective and personalized, integrating intelligent agents that work at the service of the brand and the customer.

The pillars of our mission:
Deep understanding: Analyze hidden ways, patterns, and trends in data to reveal insights that guide strategies.
Predictive proactivity: Anticipate opportunities or risks before they occur, allowing for timely and targeted interventions.
Automated and modular action: Allow decisions to not only be suggested, but, whenever possible, implemented autonomously (or semi-autonomously), under the supervision of the brand.
Advanced personalization: Adapt each offer, rule or message to the customer's individual profile, at the right time and through the most effective channel.
Transparent governance and human control: Ensure that AI operates in compliance with brand values, with human oversight, auditing and full transparency in the logic of decisions.
VISION

Visione di Marta AI

Immagina un mondo in cui ogni interazione tra brand e cliente non è solo misurata, ma compresa e valorizzata in tempo reale. Marta IA vuole essere il motore che rende la Loyalty intelligente, predittiva e profondamente umana.

Non basta raccogliere dati: serve trasformarli in intuizioni e azioni concrete.
L’AI non è un’aggiunta futuristica: diventa l’anima del sistema, che evolve, apprende e agisce.
L’obiettivo è costruire relazioni durature, non transazioni isolate
In sintesi: la Loyalty non è più un programma, ma un ecosistema intelligente in cui il cliente si sente compreso, anticipato, apprezzato.
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MARTA.AI

Our Agents:

Data Analysis Agent

Explore your data warehouse, identify patterns, emerging trends, and hidden segments.

Loyalty Specialist Agent

supports the most complex configurations, suggests rules and optimizes campaigns.

Tailor-made agents

Tailor-made for your needs: rules, segmentations, unique logics that respond to your business.

Optimization/Automation Agent

Test variants, apply A/B tests, and dynamically adapt the strategy. In collaboration with the University of Siena
IN ARRIVO
MARTA.AI

Marta.AI parla il linguaggio MCP

La piattaforma espone un server Model Context Protocol (MCP) che consente ai sistemi aziendali di connettersi e interagire direttamente con Marta, oltre le API tradizionali.

Grazie a MCP, applicazioni, agenti e infrastrutture interne o integrate possono accedere in modo standardizzato e sicuro alle capacità cognitive di Marta: analisi, automazione, azioni contestuali e orchestrazione dei flussi decisionali. Un’unica AI, accessibile da ogni sistema.
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Aperta. Interoperabile. Estendibile.
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Discover all the potential
by Marta

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