Ecommerce

Turn every online purchase into a relationship that lasts

Marta's Loyalty API allows you to easily connect the platform with external systems and touchpoints (e-commerce, mobile app, physical cash register, CRM, ERP, etc.), ensuring maximum flexibility and scalability. Through a complete set of documented endpoints, you can quickly integrate loyalty capabilities into your digital ecosystems.
With Marta, every purchase on your eCommerce becomes an opportunity to build relationships, collect strategic data and reward the most important behaviors for your brand.
 Thanks to a flexible and easily integrated platform, you can create tailor-made loyalty experiences, with immediate benefits and automation in real time, without modifying the existing digital infrastructure.
Read our case study
Integrated loyalty

A smart loyalty program, inside your eCommerce

Marta allows you to activate loyalty programs that are fully integrated into your site. Your customers can register, earn points, redeem rewards and cashback and use coupons directly online, without ever leaving the purchase process. The benefits may be linked to the value of the cart, the frequency of purchase, product categories or specific behaviors such as filling out the profile or sharing on social networks. Every interaction is automatically tracked and rewarded thanks to the real-time promotional engine.

Read our case study
Marta-Camagna-di-Loyalty
Dynamic personalization

Send the right offer, at the right time

Thanks to the advanced targeting and the data collected during the shopping experience, you can segment users in a granular way and activate targeted promotions.
From personalized cashback to exclusive discounts for VIP customers, every message and every benefit is built based on behavior, customer value and its evolution over time. The promotions are activated with intelligent logic (Who, When, Where, How, What) and may vary depending on the average receipt, the amount of the purchase, the device, the geolocation and much more. With Marta, your eCommerce speaks to each customer.

Read our case study
Marta-Camagna-di-Loyalty
Ready to use tools

Smart features to help you grow
the loyalty of your eCommerce

Integrate loyalty into your site without changing the shopping experience.
Reward every online purchase with points, discounts and digital credits.
Activate targeted promotions based on the cart, frequency or category.
Automate coupons and benefits with our powerful promotion trigger engine.
Create smart rules for Premium customers, new users or abandoned carts.
Segment the customer base with behavioral data and purchase history.
Increase retention with missions, badges and level courses.

Connect your eCommerce in a few clicks thanks to the REST/JSON APIs.
api_first, badge of api
API first

Connected to your systems, ready to evolve

The platform is designed to integrate easily and securely with your digital ecosystem.
The REST/JSON APIs allow you to quickly connect the site, customer area, payment systems and external CRM.
The main functions are also available in headless mode, for maximum freedom of development.
Compatible with all the main e-commerce platforms and with custom systems, Marta is the ideal solution for those who want to increase value and loyalty in the online channel.
dai_numeri_alle_relazioni
From numbers to relationships

Monitor, measure and improve your loyalty initiatives

Through intuitive dashboards and KPIs updated in real time, you can analyze customer behavior, evaluate program performance and optimize retention strategies.
The system also supports the activation of activities related to badges, levels and dynamic statuses, to encourage long-term engagement.
Everything is tracked, secure and GDPR compliant, so your loyalty is always under control.

A specialized team to design your loyalty system, without compromise

Every effective loyalty program stems from a solid strategy. This is why we support you with a team of experts in loyalty, technology and customer engagement, ready to support you in the design, activation, management and monitoring of your loyalty ecosystem. The result? A loyalty system consistent with your brand identity, active on all touchpoints and designed to create value.
Request a demo

Discover all the potential
by Marta

Thank you! We will get back to you shortly.
Oops! Something went wrong! Please try again later.