Solutions · B2B & distributors
From a simple supplier to an essential partner.
Live in 4–6 weeks.
With Marta Platform you launch your B2B loyalty program on a clear timeline, without integration risk. Rewards suppliers are already integrated, the packages have been proven on dozens of distributor programs, and a simulator shows you — before go-live — how many points you need and what you can expect to earn.
Built for people who sell a who sell
B2B loyalty is not a points scheme for your end consumers. It is a strategic tool to lock in the distribution network, motivate agents and grow recurring revenue.
B2B distributors
Step out of the price war and turn resellers into trusted partners who are hard to leave.
Cash & Carry
Turn every purchase into a high value-added experience and bring professional customers back more often.
Companies with an agent network
Gamify sales targets with leaderboards, challenges and rewards, and raise agents' motivation and performance.
Professional services suppliers
Set yourself apart from competitors and turn every supply contract into a long-term relationship with real value.
Three advantages no competitor can offer
Software is only part of what we sell. You also get the expertise of dozens of B2B programs already in production.
Go-live guaranteed in 4–6 weeks
Our proven implementation method — with preconfigured templates for the main B2B scenarios — cuts the time to launch from months to weeks. No surprises once the project is underway.
Rewards suppliers already integrated and proven
You do not need to find, negotiate or integrate catalogue suppliers. Marta Platform comes with a network of rewards suppliers already connected to the platform: spending vouchers, experiences, tech and much more.
Proven expertise, not theory
Every configuration we put forward has been tested on real programs. Our loyalty specialists know the traps of B2B and guide you through the choices that have worked — and the ones to avoid.
Suppliers already integrated — zero setup work
The Marta Platform rewards catalogue connects natively to a network of proven suppliers. You pick the categories that fit your B2B audience and they are available in the program straight away, with no custom integration.
Calculate what you need and estimate the returns before go-live
Before you invest a single euro, Marta's B2B Loyalty Simulator lets you shape your program: how many customers to bring in, what points budget to set aside, which rewards to favour. The result is a concrete ROI hypothesis you can take to management.
- Estimate the total points cost from average revenue per customer
- Calculate how many rewards you need to keep engagement high
- Estimate the revenue lift you expect from the loyalty effect
- Compare Essential, Advanced and Superior on budget
- Export the report for the board or the marketing team
B2B Loyalty Simulator — Marta Platform
Estimated annual resultsIndicative estimates based on industry benchmarks. The figures are not binding.
The features that make the difference in B2B
Marta Platform is multi-program by design. Each brand, product line or distribution network is its own program, with its own rules, its own rewards and its own operators.
Agent leaderboard, target challenges and automatic rewards
The Marta Platform Workflow Builder lets you build gamification for the sales network: a badge for the first order of the month, a tier challenge for anyone who beats the quarterly quota, Instant Win for the agent who brings in a new customer. All of it automatic, with no manual work.
Agent leaderboard — Q2
-
Giulia R. +3 badges this month
42,800 pt
↑ 12%
-
2
Marco T.
38,100 pt
↑ 8%
-
3
Sara M.
31,450 pt
↑ 5%
-
4
Luca B.
28,200 pt
↑ 2%
Live challenge: the first agent to reach 50k points by 30/06 wins a weekend for 2 people
B2B promo workflow: from a "new ERP order" to points credited in seconds
Every order recorded in the ERP becomes a trigger for the Marta Platform Workflow Builder. You set complex rules in a few clicks: se a customer crosses a revenue threshold on a specific product, then credit extra points and send a confirmation SMS — all without writing code.
Workflow Builder — Promo "Line A volume"
ERP order
Line A ≥ €2k Points 3× 
Wallet +
Month end Top 10 agents Gold badge
SMSAutomatic reports on the network KPIs: Analyst AI answers your questions
Marta Platform's Analyst AI reads the B2B program data and answers questions in plain language: "Which distributors are at risk of churn this quarter?", "Which product line generates the most points?". No Excel, and no waiting on the monthly report.
B2B analytics — Q2 2025 dashboard
Choose the package that fits your network
Every package includes the Marta Platform platform, setup, strategic advice and support through launch. You can move up whenever you want.
- Loyalty program on Marta Platform
- Up to 500 participating companies
- Rewards catalogue from integrated suppliers
- Email & SMS for communications
- Basic analytics dashboard
- Strategic workshop (2 sessions)
- Standard ERP integration via API
- Gamification for the agent network
- A dedicated Analyst AI
- Dedicated consultant
- Everything in Essential +
- Up to 3,000 participating companies
- Multi-program across lines or brands
- Agent-network gamification with a leaderboard
- Advanced B2B promo Workflow Builder
- Advanced ERP integration + webhooks
- Analyst AI for automatic reports
- A branded mobile app for agents
- Dedicated loyalty consultant
- 12-month promo roadmap
- Everything in Advanced +
- Unlimited participating companies
- A full-time dedicated loyalty consultant
- A 12-month promo roadmap, already planned
- Experiential rewards and custom branded rewards
- Onboarding support for the sales network
- Advanced reports with a custom Analyst AI
- Priority SLA, 24/7
- A personalised ROI simulator
- Ongoing KPI optimisation
How a rental company raised distributors' order frequency by 38%
With a B2B program built on Marta Platform, the company involved 847 active distributors in 8 weeks and cut the annual churn rate from 24% to 14%.
Ready to turn your network into a loyalty ecosystem?
Talk to one of our B2B specialists and, within 48h, get a tailored estimate from the simulator.