Everything you need
for enterprise loyalty
Marta Platform is a modular ecosystem of 20 integrated functional areas: from CRM to the workflow promotion engine, from multiple wallets to AI analytics. Each module is built to work with the others.
Configuration & structure
Configuration
Program and configuration
Configurable multiple wallets, customer tiers, webhooks, calculated values and donations. Each program is an independent tenant with its own rules and channels.
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Configuration
Commercial network
Organise networks, geolocated stores and terminals in a hierarchy. Product categories, tags and dynamic fields for every store.
Explore →CRM & data
CRM
Customers (CRM)
A unified customer profile with multiple cards, Family Cards, dynamic fields and GDPR with an audit trail. One record for balances, movements and quick actions.
Explore →Movements and transactions
More than 65 movement types tracked. Sales with configurable free fields (JSON), purchase rules and Open Movements for custom promotion triggers.
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Segmentation
Audience and segmentation
Dynamic audiences with filters on purchases, tier, tags, dynamic fields and calculated values. Tags and badges with levels for gamification and precise targeting.
Explore →Marketing & incentives
Marketing
Promotions — Workflow engine
A visual builder with Trigger, Filter, Action, Budget and Instant Win nodes. Advanced segmentation, AI Promo Generator and promotions fired by behaviour in real time.
Explore →Vouchers
Batches with a fixed or percentage discount. Bulk generation, by Audience or automatic from a promotion. A dashboard of issued, used, in circulation and discount value given.
Explore →Coupon offers
Offers customers can buy with wallet points or Stripe, and gift to each other. Redemption at the till with a barcode. Turn the module on per store.
Explore →Gift Card
A catalogue with configurable variants and amounts. Issuance and redemption from the POS. Gifting between customers. External fulfillment via BestShopping.
Explore →Member Get Member
Digital referral built into the program. Invites through a unique link, OTP, step-by-step missions with automatic rewards, and a back office for promoters and invitees.
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Marketing
Rewards
Catalogues with stock per variant. Mixed payment of points + Stripe. A full state machine from request to home delivery. External suppliers included.
Explore →Communications & engagement
Communications
Multichannel communications
Email, SMS (KPM/RDCom), push (OneSignal), WhatsApp (Meta) and RCS. Templates with dynamic tags. Send manually or automatically from promotion campaigns.
Explore →WhatsApp Bot
The customer messages the programme number to check points, vouchers and stores. Quizzes, instant win and consent in chat, with no app to download.
Explore →News and events
An editorial feed inside Area Cliente. Articles with images, categories, likes and RSVP for events. Content designed to bring people back to the app more often.
Explore →Security & analytics
Analytics and reporting
Real-time KPI dashboards for customers, tiers, movements and promotions. An AI Analyst for questions in natural language, with CSV export and Audience creation from the results.
Explore →Integrated fraud prevention
Automatic rules on every movement, with statuses APPROVED / UNDER_INVESTIGATION / REFUSED. Manual investigations and a dashboard of the value of fraud caught.
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IAM
Security and administration
IAM with 60+ granular permissions. Three operator types (Admin, Operator, POS). API keys for integrations. A full audit trail of every operation.
Explore →Channels & integrations
Channel
Marta POS
One terminal via REST API. Sales, rewards, gift cards, vouchers and customer registrations in a single app. No proprietary protocol, 7 languages supported.
Explore →Area Cliente
A web portal for the end customer: wallet balances, promotions they can win, active vouchers, nearby stores and a QR code. Profile management, GDPR consent and movement history.
Explore →Integrations
Stripe for payments, S3 for assets, Swagger for interactive API documentation, multilingual i18n and weather data for promotion filters. OAuth/JWT on every domain.
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AI
AI agent and MCP
Connect Claude or ChatGPT to the program with a token. Snapshots, reports, promotion drafts and writes only after a dry-run and confirmation. A native MCP Server in Marta API.
Explore →See Marta Platform in action
Request a tailored demo and see how the 19 Marta Platform modules can turn your loyalty program into a marketing automation tool.
Case studiesHow a long-term rental company increased its long-term rental contracts with digital referral
See how the "Invite and Win" program on Marta Platform turned loyal customers into an active acquisition channel, without increasing the marketing budget.