Articles, news and events built into the program: engage customers beyond the transaction

The News module lets you publish articles, stories and events directly in the loyalty programme, visible to customers in Area Cliente next to their balance and promotions.

A loyalty programme that only talks about points and discounts risks being remembered only at the till. With news, the brand tells customers about new products, collections, initiatives and appointments, and gives them another reason to open the programme app or site even when they are not about to buy.

You can publish articles with a title, text and images, and events with a date and a place, organised in categories you configure per programme.

You decide the categories according to your editorial plan: product news, promotions, brand stories, in-store events, how-to advice. Images are uploaded to cloud storage and shown in the feed and in the article detail. Each programme has its own categories, so different brands on the same platform keep separate editorial lines.

In the feed on the Area Cliente home, where they can filter by category and open the full detail of each piece of content.

Putting news in the same place where the customer checks points and vouchers means reaching them when they are already paying attention to the brand. An article about the new collection, next to the points balance, can become the reason for the next purchase.

Marta tracks views, clicks and likes for every piece of content, and, for events, the attendance confirmations.

The engagement count per article tells you which topics work and which do not, so you can steer the editorial plan with data instead of instinct. If a theme collects many likes, you can turn it into a dedicated promotion or a campaign to the customers who are most interested.

Every published event has a date and a place, and the customer can confirm they are coming directly from Area Cliente with an RSVP.

The back office shows how many customers confirmed, which helps you plan space, staff and gifts. Exclusive events for programme members, such as VIP evenings, previews or in-store workshops, are also one of the most effective ways to make membership feel valuable beyond the discount.

Because loyalty does not come only from the economic benefit: it also comes from the relationship, and content is one of the simplest tools for building it.

News give the brand a voice inside the programme, increase the moments of contact and make Area Cliente a place to visit, not only to check. For marketing they are also a source of data: likes and reads reveal interests that can guide segmentation and personalised offers.

Yes: you can announce a new article or an event with a campaign from the Communications module, by push, email, SMS or WhatsApp.

Combining news with an audience lets you notify only the customers who are actually interested: for example, mention the in-store event only to people who bought in that store in recent months. The content then reaches the people most likely to read it and take part.