Solutions · Retail & groceryIntelligent loyalty that works for you, on every channel.
With Marta Platform, every receipt, every click and every in-store visit becomes the trigger for a personalised message, with no manual work. Documented REST APIs connect tills, eCommerce and the app in a few days, not months.
Every customer behaviour becomes
an automatic marketing action
The Marta Platform Workflow Builder connects triggers, filters, actions and budget in a visual no-code graph. Every receipt, every visit and every quiet stretch can start a personalised message — in real time, on every channel.
Triggers available for retail
Workflow Builder — "Win back dormant customers"
Inactive > 30 days
Tier = Silver or Gold
AI Promo Generator
Personalised push + SMS
Purchase? → Points ×3 + BadgeOne REST API to connect every touchpoint in your retail business
Marta Platform is API-first by design. Every capability on the platform is available through REST APIs documented with OpenAPI 3.0. You can connect physical tills, eCommerce, the mobile app, totems, kiosks and social in a few days — without custom work, and with a webhook for every event that matters.
Know each customer better than they know themselves
Dynamic segmentation in Marta Platform updates clusters in real time on every transaction. AI Promo Generator builds personalised offers from purchase history, preferred channel and spending power — without static templates.
Dynamic audiences that update with every receipt
Define an audience with rules such as "purchased in category X at least 3 times in the last 8 weeks", and Marta Platform keeps it up to date on its own. Every promotion starts from the most precise cluster available.
- Segments by store, channel, category, average receipt and frequency
- Automatic behavioural tags: "regular", "impulse buyer", "promo hunter"
- Audiences combined with AND/OR/NOT, and a real-time preview of the size
- Export for external email campaigns (Mailchimp, Klaviyo, HubSpot)
Dynamic segmentation — Real time
Describe the promotion in your own language — the AI builds the workflow
The Promo Generator in Marta AI turns a plain-language description into a complete promo workflow, with rules, budget, segmentation and communication channels. Campaigns you repeat need no manual setup.
- Builds campaigns from a written brief in a few seconds
- Suggests the best-fit target segment from the history
- Tunes the budget and points multipliers to maximise ROI
- Learns from earlier campaigns and improves its suggestions
AI Promo Generator
Brief AI proposal
"Fresh Food Weekend" — Points ×3
Valid: Sat–Sun, 48 hours
Category: Fresh food > €20
Reward: Triple points + a €3 coupon
Estimated budget: €1,236 · expected ROI: 4.2×
Everything retail needs, on one platform
Centralised multi-store
You run dozens or hundreds of stores from one dashboard. Promotions for a single store, a region, or the whole chain.
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Instant Win in store and online
Set up an Instant Win on every transaction, with an instant prize or a consolation. The customer finds out if they have won at the POS or in the app — within a few seconds.
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Gift Card and digital vouchers
Issue and manage physical and digital Gift Cards from the POS or the portal. Native integration with Stripe for online sales and omnichannel redemption.
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Fraud prevention with geolocation
It blocks anomalous transactions automatically: two purchases in stores X km apart, within the same time window, go under investigation with the amount suspended.
Learn more →Analytics by store and channel
Dashboards for area managers: compare store performance, find customers at risk of churn by store, and query the data with Analyst AI in plain language.
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GDPR and consent via OTP
Customers join the program at the POS, and GDPR consent is collected via OTP: no paper forms, a full audit trail, and automatic alignment with European rules.
Learn more →Ready to run your retail loyalty automatically?
Talk to one of our retail specialists. You get a review of your current setup and a proposal shaped to you.