Analytics · MARTAIA

Ask your data in natural language. Get insights, audiences and reports in seconds.

Marta Platform offers analytics at three levels. The dashboard shows operational KPIs in real time. The reports are structured and cover sales, customers and promotions. And then there is Analyst: an AI assistant that turns a natural-language question — "how many Gold customers spent more than €500 in the last quarter?" — into a SQL query that runs instantly.

Results can be exported as CSV and turned into a new Audience or into a Tag in bulk, directly from the chat.
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Real-time monitoring

Operational dashboard: every KPI of the program, updated in real time

One glance is enough to read the health of the program: total customers, and customers by tier, active stores and terminals, movements by wallet and currency, active promotions with the number of winners, vouchers issued and in circulation, badges earned and fraud-prevention statistics.

Bar charts for trends over time and donut charts for the split by type. The wallet flow shows, as a percentage, how credits, debits and redemptions are distributed across the program's wallets.

A dashboard with visit frequency, revenue from loyalty and non-loyalty customers, and a table of purchases.

Structured reports

Reports on sales, customers and promotions: analyse every dimension of the program

Three preset reports cover the main areas of the program. The Sales report analyses transactions by period, store and wallet currency. The Customer report shows how the base is growing, activations and the distribution by tier. The Promotions report measures how each campaign performs: winners reached, budget used and conversion rate.

Every report can be filtered by period, network and store, and the data can be exported.

Sales report
Transactions by period · store · currency
Period•Store•Wallet
May 2026 Flagship MI € 14.820
Apr 2026 All € 12.340
Customer report
Base growth · activations · tier distribution
Promotions report
Promo performance · winners · budget used
MARTAIA · Artificial intelligence

Analyst IA: ask your data questions in plain language. Get tables, CSV files and audiences ready to use.

You don't need to know SQL. Just type "how many Gold customers spent more than €200 in the last month?" and Analyst MARTAIA generates the query automatically, runs it and returns a table ready to use.

From the results you can: export the CSV, create a new Audience (to use in promotions or communications) or assign a bulk tag to every customer on the list. The text-to-speech reads the answer aloud for accessibility.

Discover MARTAIA

Data, AI and marketing actions
in a single flow

KPI dashboard

Customers, tiers, wallets, promotions, vouchers, badges and fraud prevention — every KPI in real time, with bar and donut charts.

REAL-TIME

reports

Sales by period and store, customer growth by tier, promotion performance with budget used and winners.

STRUCTURED

Analyst AI

Questions in natural language → automatic SQL → a table with CSV export, Audience creation or a bulk tag.

MARTAIA

Calculated values

Derived customer metrics (spend, visit frequency) that you can recalculate in batch and use in Audience and Promotions.

METRICS
All features

Analytics and AI: decisions based on data

KPI dashboard in real time: customers by tier, wallets with activity, active promotions, vouchers and fraud prevention.
Structured reports: sales (period, store, currency), customers (growth, activations, tier), promotions (performance, budget).
Analyst AI with MARTAIA: questions in natural language → automatic SQL → table results in seconds.
Export CSV from Analyst results and from every structured report.
Audience and tag creation straight from Analyst results, without leaving the chat.
Text-to-speech for Analyst's answers, and calculated values you can recalculate in batch and use as advanced filters.

Turn your program's data into decisions

Request a demo and see how Analyst MARTAIA answers your questions about loyalty data in seconds.